Getting your site fully indexed is easy with the right mindset.

Most on page SEO is worthless. Sorry to burst anyone’s bubble who hadn’t realized this yet.

As long as you don’t have any catastrophes in your code, chances are Google can get through your code and figure out what’s going on. Now that’s not to say that having good formatting on your page won’t make a difference, but most On-Page SEO Optimization is mostly ways to get all of your pages fully indexed and making sure that the SE’s know what you are talking about.

So the point of this little article is about getting your site or blog fully indexed. Cause you can’t rank for a page that Google doesn’t know about.

How To Get Site or Blog Fully Indexed:

1. First you’ve got to find out what pages ARE actually indexed. Run this little query in Google: “site:www.yourdomain.com” and take inventory of what pages are indexed already in your site.
2. If you have NO pages indexed, you might have bigger problems than the scope of this article is intended to handle. Unless your site or blog is brand new, in which case you’ll just have to be patient. If your site is more than 30 days old and still has not been indexed by google (see step 1 to see if you are indexed or not) then you prolly have a different problem that could be really easy to fix. Contant me or leave a comment in the comment box and I can take a look at your site for you.
3. Have a sitemap and link to it from every page: This is kinda the index cure-all. Read more about this here.
4. Go postal on your Splash Page: If you, heaven forbid, still have a splash page, you need to get rid of that shit ASAP. A) Nobody wants to see your flash intro and B) When people link to your main page, all that link juice is getting squandered.
5. Put links to your favorite content on the homepage: Usually a homepage has the most LinkJuice on your site, so put links to your favorite content on the homepage.
6. Have Unique Titles and Content on each page: Google won’t index all of your pages if they’re all the same. Some blogs or websites are setup so that they spitout the same title for each page. That’s no good.
7. Even after following all of these guidelines, your site might still not get fully indexed… and heres why:

Sometimes even websites or blogs with good coding and on-page optimization won’t get fully indexed. That certainly has been the case with a bunch of my sites in the past.  What was the problem?  Not enough linkjuice pointed at your site.

LinkJuice Flow Picture:

When it comes to indexing, I try to think of linkjuice as actual juice.  So in this case, each link pointing at your site is like adding a bit of juice to the funnel at the top.  The more links and linkjuice and pagerank linking TO your site, the more juice gets poured into the funnel at the top (see the image above.)

Now you take all the juice poured into your homepage for instance… then each link is going to act like a hole in the funnel.  So a little bit of juice flows out to each link, but nowhere near as much juice as went into the funnel, because now that juice is going out to 16 links ( or more like 150 links if you have a blog with tons of blogroll, recent links, etc. etc.)

So now once that juice flows down a page or two, the juice is just barely a trickle.  There isn’t much link juice flowing here, and the search engine spiders don’t find it worthwhile to index a page that is only important because it is two links away from something that was linkable.  You know what I mean?

So the trick is to get more inbound links, which in turn pours more juice into the funnel at the top, and that juice eventually makes it’s way down into all of the pages, and then they get indexed more robustly, and more often.

To make this more complex, you can also “pour linkjuice” into deep posts, and then the juice will flow from them up, over, and all around, giving all of the pages it’s linked to a nice little bump.

Sitemaps are beautiful.  Not in the “i’d like to go with them to a nude beach” kind of way, but because they’ll spread your linkjuice more evenly.  No matter how you feel about Marx and Communism, this kind of “a little bit to each” is good for you.  When you have a sitemap on your site, and a link to the sitemap from each page, then the good news is that any page on your site is never more than 2 clicks away.  So no matter which funnel your linkjuice is coming in from, chances are each page is getting a little juice from it.

More about this to come… until then get all of these fancy pictures in your email box for free by signing up below.

-Brad

Tags:
blogs, flash intro, google, linkjuice, on page optimization, seo, seo optimization