Use Tags to get more web traffic.
When I first started doing SEO I kind of dismissed the idea of Tags. Tags seemed like a fad, or at best a redundancy where “Categories” worked better.
Then I started seeing “Ultimate Tag Warrior” on lists of Top 10 Best SEO Plugins for Wordpress over and over and over. So I decided to do a little test and see how Tags worked.
In my experience, there are a few clear benefits to using Tags on a blog (and likely regular websites also). They are:
- I don’t know if anyone actually uses technorati to do anything other than egosurfing, but if they did, using tags would get your site listed in websites like this that syndicate content based on tags.
- Tags help you to get a bunch more pages. It’s also really easy to optimize your site for a whole number of terms just by making them a tag. For instance, take a look at my tag page on “SEO” here. The title tag, meta-description, H1 tag, and everything is optimized for SEO. My Wordpress install automatically optimizes my tag pages for the tag I’m using and makes them each a unique landing page. So yesterday when I started using the term Engagement Optimization I also created a tag page just by making Engagement Optimization a tag on the EO post. So in markets that aren’t all that competitive, you can pick up some serious long-tail searches by being abundant with your use of tags.
- Tags are better for User Experience. People just like tag clouds and all of that. Tag Clouds give a better impression of your subject matter than simply a list of categories.
- Tags are future-proofing. Who knows what the next big Web 2.0 thing is going to be. Digg, Delicious, Stumble-Upon, all of these sites weren’t anything a couple of years ago. Maybe the next thing will be based on tags, and having already tagged all of your posts will give you a competitive edge.
Do you have any experiences with tagging that you would like to share? Check out our comments section.
Also, if you want help integrating Ultimate Tag Warrior into your blog, and want to have UTW hacked to boost the SEO value of your tags, I’d be happy to help with that. Just contact me here.
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comments section, competitive edge, egosurfing, future proofing, landing page, meta description, optimization, stumble upon, syndicate content, title tag, user experience, wordpress
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Hey Brad! Great article! I’d love to get some help with UTW on my site….can you help?
Really enjoyed the article Brad. I definitely learned a few good techniques. Thanks for the help!
Don’t you think that those extra pages can eat PR from more important pages?
hi Brad, thanks for your article!
this is very useful for newbie like me
Ah this is another resourceful blog! Indeed Tags are very useful and hope the people will benefit from this.
thanks from italy
Very true indeed! Tags do help you to increase the traffic. The siginificance of tags will increase more in the years to come. Thanks a lot Brad.
Tags do help, its really up to the user to ensure the rights tags are being applied.
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I’m a bit confused here. How about the inbuilt tags feature that come along with wordpress nowadays or do I have to go separately with UTW?
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