What is Engagement Optimization or “EO”?
I came across this ad today at Search Engine Watch:
So this naturally got me asking, “What’s Engagement Optimization?”
The bad news is, I don’t have a great answer for ya. It seems that the closest thing that came up on Google was “Septic Engagement Optimization” which had something to do with sewers.
The good news is, this is exactly the phrase that I’ve been looking for the explain what SEO should be about. “Engagement Optimization” (EO?) is a wonderful term to encompass the process of courting your traffic. Let’s face it- the reason you are doing Search Engine Optimization is to get traffic. But just getting the traffic to show up at your site isn’t the be-all-and-end-all of this gig. In the end, your job is to lead people to take an action. Hell, we can likely narrow the definition even more than that… the purpose of an SEO could be said to be…
An SEO makes solutions for searchers available more quickly, easily, and comfortably.
When you think of SEO this way, it makes the idea of Engagement Optimization all that much more interesting. Engagement Optimization might lead you to ask questions like this about the sites you promote:
- What pieces of this site serve no purpose and detract from the user’s experience?
- Does my writing suck so bad I should hire someone to improve the user’s experience
- Who would be engaged by this site that I’m not marketing to?
- Does this site actually offer what I’m optimizing for?
I’m going to let this idea linger for a while before trying to answer any of these questions for myself… but for those of you know are into domaining, you’ll be dissapointed to know that I just snagged www.engagementoptimization.com. It’s a good day!
-Brad
Tags:
engagement optimization, lingo, phrase, search engine optimization, search engine watch, seo
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[...] using and makes them each a unique landing page. So yesterday when I started using the term Engagement Optimization I also created a tag page just by making Engagement Optimization a tag on the EO post. So in [...]
Thank you for sharing your thoughts. I will follow your example and be a dofollow blogger. Engagement Optimization is such a great work compared Search Engine Optimization.
I am in the process to set up a web based feed reader on the Internet, and I am figuring to publish feed from dofollow blogs about SEO and web design. Are you interested to get your feed published?
Hey Brad,
Nice posting, yeah its all good getting traffic, but I would rather have 10 visits a day with 100% conversion than 1000 a day with zero conversion to customers. I think there needs to be a combination of intelligent traffic generation, focusing on your target market, combined with delivering a relevant, sales orientated, customer friendly page for your result.
By the way, I am also a dofollow blogger
I agree with Francois, I even dabbled with Adwords and just like a natural search campaign, ALL that “traffic” if not targeted, is just a waste of time and money.
Shoot, here I was looking for Full Sewer Engagement Optimization! Oh well, back to the search.
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Humm, never heard of it. Kinda strange there is noting in the serps that talks about it. Thanks for sharing what you have found.
Great article, I completely agree with what your saying about EO
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Nice article which goes beyond the limits of SEO. I think people are crazy about it but none of them is productive.